● Collaborate with cross-functional teams (e.g., sales, brand, operations) to ensure brand consistency and budget
● Act as liaison between the Sales team and the Brand Teams to identify new opportunities to gain share for our core business as well as support strategic priorities.
● Collaborate with the Executive Director and National Sales Team to optimize in-store tactics that align with national and regional brand strategies.
● Set timelines to complete projects, chart progress, and ongoing review progress 3mos, 6mos, 9mos to achieve stakeholder expectations and deliver Coupons/sales tools 120 days ahead of programming. Share timelines with cross-functional teams including brand and creative to ensure alignment.
● Owner of the coupon process. Leverage historical data to develop competitive programs for coupons and rebates.
● Collaborate closely with the Brand team to translate the latest brand strategies and positioning into commercial guidelines and program hooks.
● Enterprise-level coupon tactic planning and execution inclusive of: Mail-in rebates, Instant Redeemable Coupons, Digital Loyalty Card Promotions, Inmar, Neptune, Quotient, and Cash Back Rebates (iBotta, Venmo, Paypal) – ideation (Inmar, Quotient)
● Execute e-commerce marketing content strategy with media partners: Online e-tailer content (Amazon, Drizly, Instacart, GoPuff)
● Partner with the team to develop eye-catching and impactful in-store POS along the consumer's path to purchase.
● Share monthly market research and competitive reports with the customer marketing team and VP of Marketing.
● Monitor and report on brand performance metrics, including ROI and market trends
● Oversee and maintain relationships with vendors including negotiating quotes, ensuring deliverables meet quality standards and aligning production timelines
● Maintain up-to-date knowledge of the CPG industry and competitive landscape
● BA in Marketing, Business, or a related field
● 6+ years on the brand or agency side with CPG experience
● Strong analytical, project management, and leadership skills
● Excellent planning and organizational skills
● High level of organization and project management capabilities
● Excellent communication and collaboration abilities
● Proficiency in data analysis tools and marketing software
● Knowledge of GS1, 1WorldSync, IX-One, RIVIR, Pinto, SPINS is preferred but not required
● Project Management skills, cross-functional team player with a proactive mindset
● Flexibility: Able to maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs
● Innovative and willing to think outside the box.
● E-commerce experience is a plus.
● Occasional travel for internal quarterly meetings, events and trade shows
Rambler was founded by a couple friends in Austin, Texas who realized they might not be the only ones who felt like the sparkling water products on the shelves weren’t doing much for them. Turns out they were onto something, and Rambler was born. Now, Rambler is behind the bar at many of our favorite restaurants and on the shelves at our local grocers. Our headquarters are located on Austin’s East Side, steps away from downtown but without the whole parking hassle. We offer a highly competitive benefits package, paid time off, and the opportunity to work with our diverse and talented team. And don't forget all the free sparkling water!
