• Develop creative and engaging content that aligns with the company’s objectives and target audience.
• Write clear, compelling copy that reflects brand voice and values. 
• Manage the editorial calendar, social content production, scheduling content, and quality assurance. 
• Work collaboratively with the marketing team to develop original, channel-specific content and execute marketing campaigns on our social media channels, ensuring content and brand consistency. 
• Create meaningful engagement and consistent conversation on social media through relevant and educational content which continues to resonate with our highly engaged audience.
• Build community and brand advocacy through engagement and interaction. 
• Identify whitespace opportunities to elevate & define distinct roles for content on each social platform to build brand equity. 
• Monitor, measure and continually update best practices and analysis of performance through weekly reporting to executives, communicating strategy and progress of key performance indicators.
  
• Collaborate with the paid digital team to help identify and leverage any paid social media opportunities.
• Be on the pulse of social trends, competitive landscape, Gen Z culture and new social platforms to bring new ideas to the forefront.
• Create a comprehensive social media brand guidelines book for all stakeholders to reference, adhere to and apply in all social media and influencer efforts.
• Maintain brand integrity and compliance with content produced.

• Bachelor’s degree in communications, journalism, marketing or related field required.
• 3+ years of experience within the content creation digital space or equivalent work experience. 
• Strong writing skills, a keen eye for detail and grammar with a strong portfolio. 
• Thorough knowledge of the social media marketing industry, strategies, and tactics.
• Ability to assist in development of strategic social marketing plans.
• Deep experience and knowledge on social platforms.
• Flexibility to adapt to feedback and changing priorities. 
• Knowledge of copyright laws and intellectual property laws. 
• Proven experience in measuring, recapping ROI and replicating best practice conversion tactics.
• Analytical skills, CPG experience, or social media certifications are a plus such as Meta Social or Meta Blueprint, TikTok Academy, YouTube Certified.

Hybrid/ Office environment with quarterly All Hands Meetings in Austin
20% travel expected for this role to attend trade shows, activations, etc across the nation
The expected base salary range for this position is $60-70k. The exact base salary is determined by various factors including experience, skills, education, geographic location, and Company budget.